The NLVOORELKAAR campaign is a prime example of how difficult times can bring people together. The platform NLvoorelkaar is a volunteer platform that connects help seekers with people who want to do something good.
During the first corona wave, there was a great need for help and many people also wanted to give help, but it was unclear where to go. There had to be more visibility and brand awareness. The Dutch advertising industry association VEA linked advertising agencies to help the platform achieve this goal.
Dutch national team and athletes support NL(for each other)
With zero budget, a campaign was launched in no time and with success. “Very nice to come together in a time of emergency during the first Covid-19 wave and put all competition aside with 19 parties,” says Roderick Cremers, owner of Fresh Bridge. The whole of the Netherlands was reached via an extensive TV, print, online banners, (Digital) OOH and social media campaign. The Dutch national team thanked NL for its support and called on us to support each other now. In a second campaign, Rico Verhoeven, Dylan Groenewegen and Jackie Groenen came to the fore as ambassadors with all 1 of the initiatives within NLvoorelkaar. The range was enormous and that led to amazing results. More than 150 thousand people have been helped and 10x more volunteers signed up to do something good than 'normal'.
Jeroen de Punder, director of the Breda-based NLvoorelkaar: "Extra awareness and attention for our free platform is very valuable. Through our platform you can easily do something good for the Netherlands and each other, because we answer all requests for help, volunteer jobs and impact challenges. The real winners of this Award are therefore the thousands of people who found help through this campaign. And the real heroes are, of course, all Dutch people who were so massively ready for each other via our platform."
It is not without reason that Minister De Jonge named NLvoorelkaar.nl the platform for volunteering and the king paid a digital working visit to the platform.
Note for editors
This campaign was realized by Fresh Bridge, UM Worldwide, qontent matters, Lijm Amsterdam, CZAR - Amsterdam, HELDEN, mønaerk, 2twentig PR, Storm postproduction, Nootweer Music, Talpa, Ster, RTL Nederland BV, DPG Media Nederland, Mediahuis Nederland , Exterion Media NL, Ocean Outdoor Netherlands, KNVB and VIA Netherlands.